Our proof pledge
You pay only for results you can check.
Every rule we work by, in one place. The same rules go into your written agreement before anything launches.
The rules
- We pay for it firstWe pay for every approved campaign: the work, the tools and the ad spend. If a campaign doesn’t work, that cost is ours.
- Written rulesWhat counts, the price, your territory and a monthly cap are agreed in writing before launch.
- One per trade per areaWe take one business per trade in each area, so you never compete with another client. Your area is your town, or in a large city, the part of the city in your agreement. If yours is open, we can hold it for 7 days while you decide.
- We book, you answerWe book form leads onto your calendar. Calls ring straight to you: answer during your posted hours and return missed calls within 30 minutes.
- Proof you can checkEvery billable result carries a dated screenshot, call recording or booking record. Dispute any lead within 7 days.
- Cap and pauseSet a monthly cap and pause at any time. We pace the ads through the month, so the cap is not used up in the first week.
What counts
- Verified call
- A first-time caller who asks about a service you offer, in your area. Any length. A person reviews every recording.
- Form lead
- A real name plus a phone or email we have checked, asking about a service you offer in your area.
- Booked appointment
- A new customer books a time in your calendar for a service you offer: we book it from a form lead, or you book it on a tracked call from our ads, confirmed by the recording. Only a new customer’s first booking counts; their repeat visits and later jobs never do. Mark a no-show within 72 hours and it comes off.
- Never counted
- Spam, robocalls, sales pitches, job seekers, wrong numbers, your existing customers, repeats within 30 days, missed calls with no voicemail, people searching your business name, Google Local Services leads.
- One person, one charge
- If a caller later books, you pay for the booking only.
- Paying customer
- A lead you mark as paid in your lead list. We count paying customers in your report. We never charge per customer or take a cut of the job.
If a lead is wrong
Dispute it within 7 days and pick a reason. A person checks the recording or form within 3 business days. If it does not meet the definition, it comes off your bill. Mark a no-show within 72 hours and it comes off too.
What we never do
- Bill you for our ad spend
- Write fake reviews or post as your customers
- Buy, sell or share your leads with another business
- Take on two businesses in the same trade in the same area
- Bill a result without the evidence that it happened
See the proof before you apply
Our case studies show the dated screenshots, spend records and rank checks behind each claim.