How we use AI

We use AI in three places, and a person reviews everything before it reaches a client's customers or a client's bill.

1. Call transcripts and lead checks

Calls to tracked numbers are recorded after a notice, then transcribed and analyzed by AI providers to note what the caller asked for. A person reviews every recording before a call is counted or billed. See the call recording notice.

2. Checking AI answers

For our AI-answer (AEO) work, we ask engines such as ChatGPT, Gemini and Perplexity the questions a client's customers ask, and save dated screenshots of the answers. Those screenshots are the proof a client pays on. A person checks each one.

3. Drafting

AI tools help us draft ads, video scripts, web pages and reports. A person edits and approves every draft before it is published or sent.

What we never use AI for

• Writing fake reviews or posting as a client's customers.
• Pretending to be a person on a call or in a text.
• Deciding on its own what a client is billed.

Questions or requests

To ask about our use of AI, or to have a recording or transcript deleted, contact the message form on our contact page or use the privacy request form.