Pricing

One price per booked appointment, set for your trade.

We pay for your Google and Meta ads. You pay a set price only when a new customer books, written down before launch. Calls and forms that don’t book cost nothing.

  • No setup, no deposit, no contract
  • Your first 3 booked appointments are free
  • A monthly cap you choose, with the ads paced through the month
  • One business per trade in each area, held for 7 days while you decide
Your priceAds paid by us

$329 per booked appointment

A new customer books a service call. Your first 3 are free. Calls and forms that don’t book cost $0.Limited spots while we measure costs in your area
Your monthly capYou choose it before launch
10
The most you can pay in a month is $3,290. We pace the ads through the month, and past the cap nothing is billed and the ads pause.
Busy month, 10 booked
$3,290
Slow month, 3 booked
$987
No bookings
$0
Example months, not promised results.See if you qualify at this price
No setup · No deposit · No contract · First 3 booked free · 7-day disputes · One business per trade in each area

What counts as a booked appointment

Billed

A new customer books a time in your calendar for a service you offer: we book it from a form lead, or you book it on a tracked call from our ads. Only their first booking counts, and your first 3 are free.

Comes off

A no-show you mark within 72 hours, and anything you dispute within 7 days that doesn’t meet the definition.

Never billed

Calls and forms that don’t book, spam, wrong numbers, job seekers, your existing customers and repeats within 30 days.

Read the full lead definitions
Campaigns we pay for

Two tiers. We pay for both.

One application. We tell you which tiers we’ll pay for, and the price for each result is set in writing before launch. Some trades open with limited spots while we measure costs in your area.

02If ads aren’t a fit yet

Found

$0 until proven, then $990/mo
We pay for
Your AI-answer and Google Maps campaigns: listing, pages, citations, reviews and daily checks, all at our cost.
You pay
$0 while we pay for it. Once your agreed result is in a dated screenshot or rank map, $990 a month, month to month.
You’ll need
  • A real local service business
  • A Google Business Profile you control
  • Honest reviews and a working website

One application covers both. We tell you which tiers you’re approved for, and why. See if you qualify

What a booking and a call look like in the account.

When we pay for the ads, you’re billed for booked appointments. These two Google ads show the bookings and calls their own accounts recorded.

Ad · jordanvalleydetail.comMobile Car Detailing | Car Detailing At Your Home | Mobile Auto Detailing

Sarah brings the water, power and supplies. Your car detailed where it’s parked.

3.7× return on ad spend

Ad cost per booking$94.40
Average paid job$350
Jordan Valley Detail · Mobile car detailing, South Jordan · GoogleWhole campaign, Aug 3 to Oct 19, 2026
Bookings
13
First booking
Day 3
Click rate
9.2%
Ad · blackcariq.comSt. George Chauffeurs | Private Car Service | Premium Black Cars

Arrive in style with our black car chauffeur services. Reliable and professional drivers.

14 calls paid for by one average booking

Ad cost per call$31.69
Average Black Car IQ booking$454
Black Car IQ · Chauffeur service, St. George · GoogleThis ad, lifetime
Calls from the ad
18
Click rate
7.2%

Black Car IQ has taken 740 paid bookings worth $335,976 on Shopify since November 2021, from every source, not only ads.

Search ads we wrote for businesses in our portfolio. Ad costs, clicks, calls and bookings come from each Google Ads account, lifetime to Oct 20, 2026. Black Car IQ’s average booking is from its 740 paid Shopify orders since November 2021, from all sources. Jordan Valley Detail’s $350 average job, with add-ons and tips, is reported by its owner, and its return on ad spend uses that average. Not every click or call becomes a booking.

Pay per verified lead, on your own ads: prices by industry

Pick your industry. You pay Google and Meta directly for the ads, and pay us the published price for each verified call, form or booking, and for Maps and AI-answer results.

Home repair

HVAC, plumbing, appliance repair, locksmiths
What countsYou pay
Verified callA first-time caller asking about your services, any length
$49
Form leadName plus a checked phone or email
$19
Booked jobA new customer books a service call
$149
Top 3 on Google MapsPer search term, per month it holds the top 3 on 60% of your map
$99
Named in AI answersPer question, per month you are named in half of daily checks
$49
Calls from your Google listingOnly calls above your usual monthly number
$35

For comparison: Google Local Services Ads cost $43–66 per lead in HVAC, plumbing and electrical.

Included with pay per lead

  • $249 minimum a month, counted toward your leads. You pay whichever is larger.
  • A monthly cap you choose. Leads past it are still delivered, and not billed. We tell you at 80% and 100%.
  • Ad management, call tracking, recordings and your lead list
  • $0 setup. Month to month. We never take a cut of your jobs.
  • Leads are yours alone, never shared or resold

Want us to pay for the ads instead? Home repair: $329 per booked appointment, no ad bill.

Start pay per lead. $0 today.

Which costs less for you?

Example months, not promised results. Count each person once, at the step they reached. Uses Home repair prices. Your ad spend to Google or Meta is the same under both options, so it's left out.

Verified calls$49 each
12
Form leads$19 each
20
Booked jobs$149 each
10
Your monthly capThe default is 1.3 × the Managed Ads plan. You choose your cap when you sign up.
Lead fees before the cap$2,458
Your bill, pay per lead$2,458
No cap reached.
Booked monthly plan$2,490
Pay per lead costs $32 less this month

If your lead fees would pass $2,490 a month, the monthly plan is cheaper. We'll tell you when that happens.

Managed Ads plans

Per location, per month, on your own ad budget. Both include Found and need approval. Found on its own is one offer: $0 until proven, then $990 a month, in the tiers above. Start Found online.

No monthly fee until your agreed result.

We call it your Verified Win, and it's written down before you start: for example top 3 on 60% of your map for an agreed search, or 8 booked new-customer appointments in 30 days. Your card is saved, not charged. If it doesn't happen in 90 days, you owe us nothing (your ad budget goes to Google or Meta either way). After the win: month to month, cancel online. Approved disputes come off your next bill. You own everything. $0 setup.

Managed Ads Plus

Found plus two ad channels we manage, on your own ad budget.

$3,990per month, per location, plus your ad budget (from $3,000 a month)

  • Everything in Managed Ads
  • A second ad channel
  • 8 new ads or videos a month
  • Quarterly planning call

Your agreed result: 8 booked new-customer appointments in 30 days.

Apply for Managed Ads Plus

Med spas, dental, chiropractic, real estate agents, law firms, insurance and mortgage use Found or the Managed Ads plans.

Add-ons and extras

Extra locationSame owner, same metro. A location is one Google Business Profile.
70% of base
10 more searches or AI questionsAdded to your Maps and AI-answer work
$399 / month
Video pack4 more ads or videos a month
$399 / month
Community answers on Reddit and QuoraNEWHelpful answers in local threads from your official account, always disclosed. New: pilot pricing, limited spots.
$750 / month
Campaigns we pay forApplication only. We pay for Found work or Google and Meta ads for approved businesses. The price per result, rules, territory and monthly cap are set in writing before launch.
No fee to apply

What we count, from first call to paid job

Your team closes the sale. We run the ads and book the appointments, prove where each one came from, and count the ones you mark as paid. We never take a cut of your jobs.

Read the full lead definitions
Verified callA first-time caller who asks about a service you offer, in your area. Any length. A person reviews every recording.
Form leadA real name plus a phone or email we have checked, asking about a service you offer in your area.
Booked appointmentA new customer books a time in your calendar for a service you offer: we book it from a form lead, or you book it on a tracked call from our ads, confirmed by the recording. Only a new customer’s first booking counts; their repeat visits and later jobs never do. Mark a no-show within 72 hours and it comes off.
Never countedSpam, robocalls, sales pitches, job seekers, wrong numbers, your existing customers, repeats within 30 days, missed calls with no voicemail, people searching your business name, Google Local Services leads.
One person, one chargeIf a caller later books, you pay for the booking only.
Paying customerA lead you mark as paid in your lead list. We count paying customers in your report. We never charge per customer or take a cut of the job.

What we need from you

  • Manager access to your Google Business Profile
  • Admin access to your ad accounts (they stay in your name)
  • Calls forwarded through your tracked numbers
  • Your calendar, your services and your service area
  • Contact form leads within 24 hours, and mark no-shows within 72 hours
  • Optional: your customer list, so repeat customers are never billed

What a booked job costs elsewhere

  • Google Local Services Ads: about $108–155 per booked job in electrical, HVAC and plumbing. You run it yourself, share the results page, and some missed calls are billed since Oct 1, 2026.
  • Lead marketplaces such as Angi: about $418 per lead that can actually be booked, because most marketplace leads never book. Angi sends each lead to up to five pros.
  • Most agencies: no published price, a monthly retainer, and your ad spend on top.

We cost more per booked job than Local Services Ads you run yourself. You get Google search and Meta run for you, one business per trade in each area, and nothing to pay until someone books.

Sources, read Oct 22, 2026: Data-Driven Trades Local Services Ads benchmarks (Sept 2026) and marketplace lead study (Oct 2026); the Angi help center.

Pricing questions

When am I charged?

Once a month, after the dispute window closes. You get a statement with every lead 3 days before the charge.

Can I cap what I spend?

Yes. You set a monthly cap. Leads past it are still delivered, and they are not billed. We alert you at 80% and 100%.

What is the $249 platform fee?

It covers call tracking, recordings and review. It counts toward your lead fees, so you pay the platform fee or your lead fees, whichever is larger.

Who pays for the ads?

On a Booked campaign, we do. Proven & Found pays the Google or Meta spend and the ads, books the appointments, and you pay a fixed price per booked appointment that meets the written rules. If you would rather pay for your own ads, our managed pay-per-lead pricing and monthly plans are still available.

What if a campaign doesn’t work?

The cost is ours. Our spend is never billed to you. You pay only the agreed price for results that meet the written rules, and only after the 7-day dispute window.

How does the application work?

Apply in about 2 minutes. A person reviews your services, market, reviews, follow-up speed and tracking, then replies within 2 business days with which tiers we will pay for and a written Growth Report. Before anything launches, we agree in writing on what counts, the price, your territory and a monthly cap. Applying does not guarantee approval or lead volume.

Are the first 3 booked appointments really free?

Yes, on a campaign we pay for. Your first 3 booked appointments that meet the lead definitions are not billed, and billing starts with number 4. It applies once per business.

What if I’m only approved for Found?

That is the most common start. We pay for your AI-answer and Google Maps work, and you pay nothing until your agreed result shows up in a dated screenshot. Your Growth Report lists what to fix before ads we pay for make sense, such as reviews, follow-up speed or tracking, and you can ask for a new review after 60 days.

Who answers the calls?

You do. Calls from your ads ring straight to your phone, and a call you answer and book counts as a booked appointment, confirmed by the call recording. We book your form leads onto your calendar. Answer during your posted hours and return missed calls within 30 minutes. Missed calls are never billed.

How long is the contract?

Pay per lead is month to month. Monthly plans are month to month too, and the monthly fee starts only after your Verified Win. Cancel online any time.

Can I switch between pay per lead and a monthly plan?

Yes, at the start of any month.

All questions

Not sure yet? Start with a free check.

See your Google Maps rank and what ChatGPT says about your business, dated and sent by a person.

Free. See where you rank on Google Maps and what ChatGPT says about you, checked by a person and sent as dated screenshots, usually the same day. No call needed.

Rather talk? Request a call