Verified callA first-time caller who asks about a service you offer, in your area. Any length. A person reviews every recording.
Form leadA real name plus a phone or email we have checked, asking about a service you offer in your area.
Booked appointmentA new customer books a time in your calendar for a service you offer: we book it from a form lead, or you book it on a tracked call from our ads, confirmed by the recording. Only a new customer’s first booking counts; their repeat visits and later jobs never do. Mark a no-show within 72 hours and it comes off.
Never countedSpam, robocalls, sales pitches, job seekers, wrong numbers, your existing customers, repeats within 30 days, missed calls with no voicemail, people searching your business name, Google Local Services leads.
One person, one chargeIf a caller later books, you pay for the booking only.
Paying customerA lead you mark as paid in your lead list. We count paying customers in your report. We never charge per customer or take a cut of the job.