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Keep your Local Services Ads. We add ads we pay for.
Local Services Ads are Google’s own lead program, and they work alongside a campaign we pay for. We never bill you for a Local Services lead.
Side by side
| Question | Proven & Found | Google Local Services Ads |
|---|---|---|
| Who pays for the ads | We do, if you’re approved | You do, from a monthly budget you set with Google |
| What you pay for | Booked appointments | Leads. Google says “you only pay for customers — not clicks” |
| Where the ads run | Google Search ads, plus Facebook and Instagram | Prime placement in Google Search, with a Google Verified badge for eligible trades |
| Price | $79–$499 per booked appointment, by trade, written down before launch | Charged per lead from your monthly budget |
| Running both | We never bill Local Services leads | Keeps running as it does now |
Competitor details come from their own pages, checked October 21, 2026. See the sources below. Prices and terms can change.
Local Services Ads alone are enough when
- Your trade qualifies for the Google Verified badge
- You are happy to manage the budget and leads yourself
- Your calendar is already full from Google
The short version
Most businesses should run both: Local Services Ads in their spot on Google Search, and a campaign we pay for on Google Search, Facebook and Instagram, billed only when someone books.
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